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WB to adapt Harry Potter as TV series
Jun. 17th, 2004 07:12 pmFrom Zap2it
WB Launching Americanized Harry Potter Series In Fall 2004
The WB network has announced it is launching a new series in the fall based on J.K. Rowling's Harry Potter books.
"We're very excited about this addition to our lineup," said WB co-CEO Jordan Levin. "The Harry Potter books have proved wildly successful when transferred to film, and we think a TV series is the next logical step for this franchise." The WB is owned by Warner Brothers, which has produced the first three Potter films.
The series, provisionally entitled "HP," will be an Americanized adaptation of the original books, more in keeping with the typical teen dramas which are the trademark of the WB.
"The first two movies did okay, but the third one [Prisoner of Azkaban] has been much better received. And do you know why? Because the kids are becoming teens," said Levin. "We think a teen Harry Potter drama really has potential to connect with our prime demographic – especially once we tone down the British cultural references."
( more )
WB Launching Americanized Harry Potter Series In Fall 2004
The WB network has announced it is launching a new series in the fall based on J.K. Rowling's Harry Potter books.
"We're very excited about this addition to our lineup," said WB co-CEO Jordan Levin. "The Harry Potter books have proved wildly successful when transferred to film, and we think a TV series is the next logical step for this franchise." The WB is owned by Warner Brothers, which has produced the first three Potter films.
The series, provisionally entitled "HP," will be an Americanized adaptation of the original books, more in keeping with the typical teen dramas which are the trademark of the WB.
"The first two movies did okay, but the third one [Prisoner of Azkaban] has been much better received. And do you know why? Because the kids are becoming teens," said Levin. "We think a teen Harry Potter drama really has potential to connect with our prime demographic – especially once we tone down the British cultural references."
( more )
