Simon's looking at the daily box office numbers, which don't bode well. Sure, revenues will be lower midweek than on a weekend, but even compared to themselves the midweek numbers are showing a downward trend. The more pressing issue is one of screen retention. Serenity opened on fewer screens than Flight Plan had to begin with, and at the current rate there's going to be strong pressure to move it to smaller auditoriums if it doesn't move up this weekend, presuming no one downgrades it tomorrow. (It's not like a screen downgrade would be undeserved either - I arrived at the very last minute for a prime time Sat night showing at one of Boston's two premiere theaters last weekend and not only had no trouble finding a good seat, but it would have been relatively easy to find decent seats TOGETHER had I gone with anyone.) Even if you argue a best case scenario, i.e. that the film has the staying power to consolidate the current and rapidly diminishing crowds and continue to draw viewers over time, it'll probably be too slow to hold onto enough screens to significantly increase the take.
Right now, I'd guesstimate that we're probably looking at a total take in the low $20 million range, which, to be fair, would put the film's US gross above half its budget. Not a great place to be, but the real money for this film is and always has been in the DVD release.
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timeasmymeasure
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Date: 2005-10-07 12:53 am (UTC)Right now, I'd guesstimate that we're probably looking at a total take in the low $20 million range, which, to be fair, would put the film's US gross above half its budget. Not a great place to be, but the real money for this film is and always has been in the DVD release.